Ahoy, San Diego! Get ready to set sail because Royal Caribbean is dropping anchor in America’s Finest City, and the impact is going to make some serious waves. Starting in October 2026, the Serenade of the Seas will call San Diego home, marking Royal Caribbean’s first homeport here since 2010.
Doubling Down on Cruise Travel
San Diego’s cruise industry is set to double in size over the next couple of years, and ‘s arrival is one of the driving forces behind this boom. With 44 scheduled voyages next year and Norwegian Cruise Line adding another 21 homeports, the Port of San Diego is poised to become a major hub for travelers seeking sun-soaked getaways along the Mexican Riviera.
That means more tourists strolling through Seaport Village, more guests grabbing tacos in Old Town, and more cruise-goers snapping selfies along the Embarcadero. Local businesses are already buzzing with excitement, anticipating a surge in customers who are eager to explore San Diego before or after their voyages.
Anchors Aweigh for Local Businesses
Local shops, restaurants, and tour companies are thrilled about the boost in tourism. For companies like Old Town Trolley Tours, this means more guests hopping on board to explore the city’s rich history and iconic landmarks. Seaport Village shops are equally optimistic, noting that when cruise ships dock nearby, foot traffic surges, especially during peak sailing season.
“We see a huge increase in visitors every time a cruise ship is in port,” said one Seaport Village shop owner. “Whether they’re exploring before their cruise or spending an extra day in town, it’s a win for local businesses.”
Big Waves for the Local Economy
It’s not just shops and restaurants that will feel the impact. The Port of San Diego estimates that each cruise ship that starts and ends in San Diego pumps roughly $2 million into the local economy. With cruise numbers set to double, that’s an economic tidal wave of opportunity for hospitality workers, transportation services, and even airport staff.
From loading supplies onto ships to guiding new tourists around town, there will be plenty of new job opportunities for locals looking to get involved in the booming cruise scene.
Where Will These Cruises Go?
Passengers aboard the Serenade of the Seas will set sail for some iconic Mexican Riviera destinations, including:
- Cabo San Lucas – Think sandy beaches, snorkeling, and nightlife.
- Ensenada – Perfect for wine tasting and fresh seafood.
- Mazatlán – A blend of old-world charm and modern resorts.
- Puerto Vallarta – Where cobblestone streets meet turquoise waters.
- The Sea of Cortez – A dream destination for marine life lovers and adventurers alike.
Ready to Ride the Wave?
Whether you’re a San Diego local or a future visitor dreaming of Mexican coastlines, Royal Caribbean’s new homeport is big news. It’s a chance to explore new destinations while giving San Diego’s local economy a well-deserved boost.
So, mark your calendars for October 2026 — it’s time to cruise into a new era of San Diego travel. Bon voyage!
